WordPress Site Speed and Performance Optimization

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WordPress site speed optimization

This is as true for visitors to your site as it now is for search engines.

If your website takes more than 2 seconds to load, you’re losing money. Your visitors will more often abandon their actions on your site and search engines will penalize you by displaying your site at a lower rank, which will have a negative impact on your search engine optimization (SEO).

I want a fast WordPress website

You want a faster website?

Consult one of our experts to improve the speed
of your WordPress site now!

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Why is my website slow?

A WordPress site can be slow for several reasons: its web hosting, its theme, its plugins, its content, the number of loaded media, the size of loaded media…

The reasons why a WordPress website is slow are therefore multiple.

You website could follow 95% of industry best practices and still be slow. Only a complete diagnostic may help identify all the issues and solve their root causes.

I want a fast website

What does optimization of performance
of my WordPress site consist of?

01

Analysis

Our team will perform an analysis of your situation. This step allows us to document what factors may cause performance issues on your site.

We provide you with a detailed report which explains the results of our analysis, the issues we’ve noticed, a set of recommendations as well as an estimate should we perform the work.

02

Optimization

Following the audit, we will proceed with optimizing the configuration of your WordPress site.

We will perform the various modifications and adjustments required to correct the issues detected on your current site configuration.

Once this is completed, your website will be tuned letting you benefit from optimal results!

“The speed of a website is determined by a set of micro-decisions that differentiate between spectacular… or disappointing results.

Speed directly affects the achievement of the site’s business objectives.

Our proven methodology achieves optimal results by fixing problems at the source following our custom analysis.”

Maxime Jobin
Performance Expert

  • Maxime Jobin Expert WordPress

How can I speed up my WordPress site?

As the sources of a slow site are varied, so are the solutions!

Without quality web hosting, having a fast website is almost impossible.

First, we will validate the web hosting server’s performance level and whether it’s adequate. Then, we’ll ensure all software packages are up to date so that your site may reach it’s full potential.

We optimize all your graphics files by reducing their size in relation to the size they will be viewed at by your visitors. Then, the image is optimized to reduce its size. In many cases, we can significantly decrease the weights of images, and by the same token, decrease the time required for loading your web pages.

Caching enables the information to be kept in memory, comes in many ways and can quickly become complex. Installing and configuring a caching plugin is often used, but it doesn’t necessarily solve all situations. When used properly, the content is displayed to your visitors faster and wait time is reduced.

Another way to speed up a website is to activate and configure a CDN (Content Delivery Network) so that your site’s static files can be distributed across the globe in different data centers.

This will reduce the distance between a visitor and your web hosting server, and will minimize your website’s latency.

For very high traffic websites, load balancing can be efficient and ncessary to split the load using different techniques. We also build an architecture allowing for the replication of your database in order to optimize its reads and write cycles.

Once set up, the architecture can evolve according to the traffic on your site and respond to suddent traffic spikes.

According to Google, the chances of a visitor leaving your site increase by 90% when a page load goes from 1 to 3 seconds.

source : Google/SOASTA Research, 2017.

According to Google, the chances of a visitor leaving your site increase by 90% when a page load goes from 1 to 3 seconds.

source : Google/SOASTA Research, 2017.

Frequently Asked Questions

Our process is unique. So it’s normal to have questions!

A well-optimized site loads faster and offers a better user experience. This can increase visitor engagement, improve SEO ranking (Google favors fast sites) and increase conversion rates. A slow site, on the other hand, can lead to a high bounce rate and frustrated users.

Several factors can affect your site’s speed, including:

  • The quality of hosting and server environment;
  • The size and number of images or videos on the site;
  • The use of poorly programmed plugins or themes;
  • Unoptimized or excessive Javascript and CSS files;
  • An inefficient or overloaded database;
  • Lack of caching or content delivery network (CDN).

You can measure your site’s speed using tools such as:

  • Google PageSpeed Insights, which offers detailed suggestions;
  • GTmetrix, which provides a comprehensive analysis with practical advice;
  • Pingdom, which tests loading times from different regions;
  • WebPageTest, which measures speed and identifies areas for improvement.

These tools help identify slow elements and improve overall performance

Here are some plugins often used to optimize performance:

  • Caching: WP Rocket or W3 Total Cache;
  • Image optimization: Smush or Imagify;
  • Database cleanup: WP-Optimize;
  • Lazy loading: Lazy Load by WP Rocket;
  • File minification: Autoptimize.

These plugins are effective but often require custom configuration, which is why technical expertise can prevent potential errors.

Frequent problems include:

  • Heavy uncompressed images;
  • Too many plugins or outdated plugins;
  • Poorly coded or bloated themes;
  • Lack of caching or CDN;
  • Unused CSS and Javascript files;
  • Overloaded hosting with limited resources.

Our performance optimization service manages all aspects of site speed. We:

  • Audit current performance to identify issues;
  • Optimize code, images, and database structure;
  • Configure caching and implement a CDN for globally distributed content;
  • Check and update themes and plugins for optimal performance;
  • Resolve hosting-related bottlenecks;
  • We offer a customized strategy to maximize your site’s performance.

Depending on your site’s current state, you can expect faster loading times and improved performance scores on tools like Google PageSpeed Insights and GTmetrix. Optimization enhances user experience, SEO ranking, and overall site stability.

The time required depends on your site’s size and complexity. For most sites, our process can take between 1 to 3 business days. Larger or more complex projects may require more time, but we’ll keep you informed at every step.

Performance metrics evaluate your site’s speed and user experience. The main metrics are:

  • Largest Contentful Paint (LCP): measures loading speed;
  • First Input Delay (FID): measures interactivity;
  • Cumulative Layout Shift (CLS): measures visual stability;

These metrics determine if your site provides a satisfactory experience. Our service ensures your site will meet or exceed established performance standards.

Quality hosting is essential for good performance. Low-performing web hosting can slow down even an optimized site. SatelliteWP can recommend or set up high-performance hosting suitable for WordPress.

A CDN (“Content Delivery Network”) is a network of distributed servers that cache your site and deliver its content from the server closest to visitors. This reduces visitor wait time, speeds up loading, and improves performance no matter where the site is accessed from on the planet. We can configure a CDN on your site to optimize its speed.

Yes. Many sites use plugins like WP Rocket or Autoptimize but still encounter problems due to incorrect configurations or incompatibilities. We can evaluate and adjust your existing configuration, resolving issues for maximum impact without errors.

Absolutely, yes. Mobile users often experience slowdowns due to lower bandwidth or unstable connections. Optimization ensures fast loading times for mobile devices, thus reducing bounce rates and increasing engagement.

While DIY tools and articles exist, effective optimization requires technical expertise. Mishandling can harm your site’s performance or functionality. SatelliteWP brings years of experience, precise tools, and customized solutions for reliable and lasting results.

The cost depends on the size, complexity, and current state of your site. SatelliteWP offers transparent pricing and quotes tailored to your needs. It’s an investment that translates into better user experience, improved SEO, and increased returns.

We offer ongoing maintenance services to keep your site fast and performing well. This includes updates, regular audits, and quick interventions in case of new issues. With our help, your site will remain performant and reliable over time!

Contact our team at SatelliteWP for expert recommendations and tailored solutions. Get a faster WordPress site today!

You want a faster website?

Consult one of our experts to improve the speed
of your WordPress site now!

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