Why does speed matter for your
WordPress website?

Quick! Quick!

Nobody likes to wait

This is as true for visitors to your site as it now is for search engines.

If you website takes more than 2 seconds to load, you’re losing money. Your visitors will abandon their course of action more often and search engines will penalize your site by lowering its ranking, impacting your Search Engine Optimization efforts (SEO).

I want a fast website

You want a faster website?

Consult one of our experts in order to improve the
performance of your WordPress website today!

Waiting…

Why is my website slow slow ?

A WordPress website may be slow for a number of reasons: its web hosting plan, its theme, plugins used, the content, the number of image files loaded, the size of these images…

Reasons for which a WordPress site may slow down are therefore many.

You website could follow 95% of industry best practices and still be slow. Only a complete diagnostic may help identify all the issues and solve their root causes.

I want a faster website

“The speed of a website is determined by a set of micro-decisions that differentiate between spectacular… or disappointing results.

Speed directly affects the achievement of the site’s business objectives.

Our proven methodology achieves optimal results by fixing problems at the source following our custom analysis.”

Maxime Jobin
Performance Expert

How can I speed up my WordPress site?

As the sources of a slow site are varied, so are the solutions!

Without quality web hosting, having a fast website is almost impossible.

First, we will validate the web hosting server’s performance level and whether it’s adequate. Then, we’ll ensure all software packages are up to date so that your site may reach it’s full potential.

We optimize all your graphics files by reducing their size in relation to the size they will be viewed at by your visitors. Then, the image is optimized to reduce its size. In many cases, we can significantly decrease the weights of images, and by the same token, decrease the time required for loading your web pages.

Caching enables the information to be kept in memory, comes in many ways and can quickly become complex. Installing and configuring a caching plugin is an often used avenue, but it doesn’t necessarily solve all situations. When used properly, the content is displayed to your visitors faster and wait time is reduced.

Another way to speed up a website is to activate and configure a CDN (Content Delivery Network) so that your site’s static files can be distributed across the globe in different data centers.

This will reduce the distance between a visitor and your web hosting server, and will minimize your website’s latency.

For very high traffic websites, load balancing can be efficient and ncessary to split the load using different techniques. We also build an architecture allowing for the replication of your database in order to optimize its reads and write cycles.

Once set up, the architecture can evolve according to the traffic on your site and respond to suddent traffic spikes.

According to Google, the chances of a visitor leaving your site increase by 90% when a page load goes from 1 to 3 seconds.

source : Google/SOASTA Research, 2017.

According to Google, the chances of a visitor leaving your site increase by 90% when a page load goes from 1 to 3 seconds.

source : Google/SOASTA Research, 2017.

Some questions that keep coming up…

Our process is unique. So it’s normal to have questions.

Unfortunately, it won’t change anything.

The score coming from Google PageSpeed is just one indicator among many. The report certainly helps us, but its interpretation is what really matters in order to assess the weight of each item in the report… and its relevance!

Google usually penalizes your site for things that are out of your control. It is therefore important to consider it. That said, other things that may seem innocuous can have a huge impact.

Only a performance analysis done by an expert, where all the available data is considered, can give you the right information about the real problems. Thus, you will know exactly what can and should be fixed on your site.

That’s not possible. Comment pourrait-on vous conseiller efficacement si on ne fait aucun diagnostique ?

If we compare with medicine, we must understand that your site currently has a health problem. Our experts must collect all the data and analyze it in order to make the right diagnosis.

While some tend to fix everything by suggesting “take 2 advils”, we firmly believe that this approach is simplistic and offers no guarantee of resolution. Understanding the problem is the best (and only!) way to solve it.

Many customers already have a caching plugin when they contact us. Some even have several caching plugins. And yet, the problem is still there.

Is it the right caching plugin? Is it properly configured? Est-ce que les problèmes de performance sont liés à votre configuration ? Le fait d’avoir une extension déjà en place ajoute tout simplement un élément à considérer lors de notre investigation.

If you still have performance issues, your configuration needs to be reviewed.

You are not the only person who has tried to fix the problem on your own.

Performance optimization is not a simple task and every point is important. A single breach can have serious consequences. Also, the term “optimization” is quite broad and we are looking for changes with a major impact. Optimizing an image by reducing its weight by 10% is not enough if it is really possible to reduce its weight by 70%. In both cases, it is an “optimization”.

Every site is different and every setup has its challenges. Unfortunately, there is no miracle recipe that answers everything. This is why our optimizations start with a performance audit. You will have the right time and know what work needs to be done in your case.

Yes and no.

The collection of information is, for the most part, done via automated tools. For example, one of these tools is Google PageSpeed. We have several others that are used, including an extraction tool that is installed directly on your site to retrieve information that Google (or other tools) cannot extractstrong>.

Then, an expert analyzes the extracted information, logs into the dashboard of your WordPress site and navigates through the database and files of your installation. All this is done manually and no tool can replicate our expertise at this level. This is where the value of performance auditing lies.

Finally, the expert who carried out the performance audit reviews his report with you during a call where all the problems and recommendations will be explained. At this time, priorities are established and a game plan is proposed to correct the situation and optimize the performance of your site!

With a structured approach, you get precise results adapted to your situation. Nothing is left to chance and each recommendation is linked to your context.

What is the performance tuning of my WordPress site?

01

Analysis

Our team will perform an analysis of your situation. This step allows us to document what factors may cause performance issues on your site.

We provide you with a detailed report which explains the results of our analysis, the issues we’ve noticed, a set of recommendations as well as an estimate should we perform the work.

02

Optimization

Following the analysis, we proceed to tuning the configuration of your WordPress site.

We will perform the various modifications and adjustments required to correct the issues detected on your current site configuration.

Once this is completed, your website will be tuned letting you benefit from optimal results!

You want a faster website?

Consult one of our experts in order to improve the
performance of your WordPress website today!

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