Is your website’s speed a problem?
The days when a 10-second web page loading speed was acceptable are over! We live in a world where we seek to get everything now.
Many businesses have understood this by offering financing options accessible in just a few minutes… or a few clicks! It’s even possible to purchase a $40 item in 4 installments of $10 spread over several weeks or months.
Your visitors therefore expect your website speed to be fast in order to accelerate the resolution of their problem.
Is my website fast?
There are several free tools to perform tests in just a few moments. This type of speed test will provide a score and an overview of the causes related to the score received.
Enter the complete address of your website to evaluate its speed for free: PageSpeed Insights
What is the impact of my site’s speed?
Your site’s speed is crucial if you want to maximize the impact of your investment. There are two simple reasons to convince you to invest in performance improvements.
First, as mentioned above, people don’t like to wait. The faster your site is, the better your business will do! Lack of speed is a major irritant that can transform a “potential buyer” into an “official deserter” if loading time exceeds 3 seconds.
Then, secondly, your website’s speed is a leading indicator in the positioning of a web page regarding your SEO (search engine optimization). You read that right! Reducing loading time by about 1-2 seconds can drastically improve its positioning in a search on Google, Bing, or other search engines. It should be noted that a slowdown will reduce the quality of your positioning when displaying search results.
What is the desired score?
Ideally: 100. This is the perfect score.
That said, for all sorts of considerations, it’s not desirable to aim for a perfect score. A score of 90 should be considered sufficient in most cases. Any additional effort might not justify the investment. We know this because we’ve already written an article where we asked ourselves how to get a pagespeed of 100!
Moreover, our article explaining how to get a perfect score was followed by an answer to another question: is it desirable to have a pagespeed of 100?
Remember this: My site’s speed has an impact on user experience.
Why do I have multiple scores on PageSpeed?
Initially, there was only one number out of 100. However, over time, the parameters have evolved and been refined. PageSpeed now offers several scores that cover:
- Performance (Speed)
- Accessibility
- Best Practices
- SEO (Search Engine Optimization)
Each of the 4 metrics above is presented in two modes:
- Desktop (desktop computer)
- Mobile (mobile phone)
The Desktop mode display is often different from Mobile mode. The amount of information displayed as well as the way it’s done can generate a completely different score.
Your web marketing agency can help you identify the percentage of your visits by mode in order to achieve maximum impact.
What to do when my site is slow?
The first thing to do is identify the causes. The tool mentioned above is a start, but the work is clearly not optimal if only tools are used. The combination of “tools” and “human analysis” is essential.
If you want to increase your site’s speed, we offer a service called Speed and Performance Optimization for Your WordPress Site.
Conclusion
Finally, know that you can find out the theoretical speed score of each page of your website using testing tools, but it’s your responsibility to determine whether you should optimize it. This will help encourage the desired actions of your visitors as well as your positioning in search engines.
